#StripesFitCheck
Bringing scoliosis awareness to more screens, conversations, and communities.
207.6M
Total Video Views
215.9M
Impressions
₱96M
Estimated Organic
PR Value
₱0.00
Media & PR Budget
Spent
In the Philippines, scoliosis may go unnoticed until the curve has progressed, especially without a national screening program or comprehensive data. Early detection can make a huge difference.
Scoliosis Philippines, in partnership with Treyna Group, launched the multi-awarded #StripesFitCheck campaign—a simple awareness initiative that uses striped shirts as a visual postural grid to help make body asymmetries in the shoulders, waist, hips, ribs, and back easier to notice.
From Miss Universe 2018 Catriona Gray sharing her scoliosis journey, to McDonald’s Hamburglar joining the campaign, and School Stripes Day reaching students, #StripesFitCheck grew into a movement for greater awareness and earlier recognition of possible signs.
Important: #StripesFitCheck is for awareness only. It is not a screening or diagnostic test. If you notice possible signs of scoliosis, please seek assessment from a qualified healthcare professional.
#StripesFitCheck Awards
MAD Stars 2025, Busan, South Korea
GRAND PRIX OF THE YEAR – Sustainable Development Goals Stars
CRYSTAL – PR Stars
New York Festivals 2025, New York, USA
GOLD – SOCIAL MEDIA & INFLUENCER: Best Use Small Budget/Big Idea Category
The One Show Asia 2025
Merit Award for Social Media for Good Category
Cannes Lions 2025, Nice, France
SHORTLISTED – PR Lions / Sectors: Non-for-Profit/Charity/Government
SHORTLISTED – PR Lions / Culture & Context: Breakthrough on a Budget
SHORTLISTED – Health & Wellness Lions Advocacy: Non-profit/Foundation-led – Education & Awareness Category
Adfest Lotus Awards 2025, Pattaya Thailand
SILVER – Digital & Social Lotus: Organic Reach and Influence Category
BRONZE – Creative Strategy Lotus: Breakthrough on a Budget Category
Finalist – Sustainable Development Goals Lotus: Good Health & Well-Being Category
Boomerang Awards 2025, Manila
BEST OF SHOW
THE WHITE BOOMERANG – Pivotal Transformation
THE INAUGURAL GREEN BOOMERANG (SDG)
GRAND PRIX – Creative Excellence: Influencer/Creator Category
GOLD – Small Budget Category
GOLD – Creative Excellence: Social Category
GOLD – Creative Excellence: Influencer/Creator Category
Kidlat Awards 2025, Manila
GRAND PRIX KIDLAT SINAG Creativity for Good
GOLD – Creativity in Social Activation Category
GOLD – Creative Strategy Category
GOLD – Creativity for Good: Non-Profit, Charity & Government Category
GOLD – Creativity for Good: Public Service & Cause Appeals Category
GOLD – Creativity in Social: Use of Influencer Category
SILVER – PR Category
SILVER – Innovation Category
BRONZE – Influencer Category
Spikes Asia 2025, Singapore
BRONZE – PR: Culture & Context – Breakthrough on a budget Category
FINALIST – PR: Sectors – Non-profit/Charity/Government Category
FINALIST – Healthcare – Non-profit/Charity/Government Category
